As Vice President, Innovative Learning Sciences at Ascend Learning, Dr. Ada Woo oversees the R&D of learning and assessment content. Her team ensures that all components of the organization’s measurement and learning science expertise are efficiently integrated across multiple Ascend brands.
Dr. Woo has nearly two decades of experience in the assessment industry. Prior to joining Ascend, she was chief of staff of the ACTNext R&D and innovation unit at ACT, Inc., and director of measurement and testing at the National Council of State Boards of Nursing (NCSBN). In 2015, Ada and her team at NCSBN successfully transitioned and adapted the NCLEX-RN licensure examination as the entry-to-practice test for registered nurses in ten Canadian jurisdictions.
Ada is active in the education and technology community. In 2018, she was appointed to the Iowa Innovation Council, an advisory group charged with developing strategies to encourage and support innovation in Iowa. Nationally, she has served as chairs of the National Council of Measurement in Education outreach committee and the Association of Test Publishers certification and licensure division. Ada is currently a member of multiple testing organization technical advisory groups.
Ada holds a Ph.D. in Quantitative Psychology from the University of Texas at Arlington. Her research interests include personalized learning, adaptive testing, technology-enhanced assessment, and measurement of 21st-century skills.